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The Federal Championships present a new highlight this year: the competition in Permanent Make-up (PMU). This expansion offers PMU artists a platform to demonstrate their skills and compete with colleagues from the industry.
Last year, the event took place as part of the TRENDS OF BEAUTY in Graz. The trade fair covered an area of around 7,000 m² and attracted around 4,000 trade visitors. Over 250 exhibitors presented the latest trends and products from the fields of cosmetics, nail design, foot care, wellness and spa. It is particularly noteworthy that 92% of trade visitors made purchases or placed orders at the trade fair, which underlines the high relevance and attractiveness of the event.
With the introduction of the PMU competition, TRENDS OF BEAUTY 2025 will once again be a major event for beauty industry professionals. The trade fair will take place on 5 and 6 April 2025 in Graz and promises to focus on the latest developments and innovations in the field of permanent make-up.